Sustainable Competitive Advantage Based On Product Alone Free Essay Example, 4750 words

Most companies find it impossible to create any kind of sustainable competitive advantage based on product alone as successful companies sought and found a precise understanding of how it could create a customer-centred competitive advantage. Along with the changing business world, customers change as well, becoming more demanding and knowledgeable than before. In this light, reliance on the internal resources of the organization will not do if environmental considerations of the company are not likewise taken into account. These include the significant market characteristics that directly and indirectly influence and dictate the strategic business implementation and sound decision-making from the options available. The forecast of subsequent political, economic, and social implications that change will result to also needs to be identified and enumerated to ensure the success and development of the organization as well as the welfare of the general public. The best suppliers contin uously update and upgrade their service deliveries in order to answer the demands of their customers. Customers have the ever-increasing demand on getting their hands into the products which can lead to change in supplier if expectations are not met. We will write a custom essay sample on Sustainable Competitive Advantage Based On Product Alone or any topic specifically for you Only $17.96 $11.86/page

How Do We Achieve that Vision and OVercome the Obstacles...

How Do We Achieve That Vision and Overcome the Obstacles To achieve my vision of the incorporation of technology in education for Canada there are five main goals as mentioned above, they are: activating real education reform, proactively strategizing for technology implementation, empowering staff with long-term comprehensive training, redistributing technology investments across schools within each province, and creating and supporting virtual classrooms. While these goals are advantageous even accepting they’re only feasible on a time-scale of at minimum 5 years, the obstacles and failed attempts that surround them can be overcome. To display how, each goal will be phrased as a question with the answer following as well as a discussion†¦show more content†¦A problem arises because teachers typically report they agree that constructivist teaching is more effective to achieve student learning goals, but the empirical research into how many teachers actually use a con structivist method in the classroom does not align with the reported teacher beliefs. The best way to align the reported beliefs of teachers with the strategies they use in the classroom is to praise and reward those who utilize it so that other teachers can follow in their footsteps as well as see the benefits of doing so. How will we intelligently purchase technology only after the purpose and plan for the technology has been established and aligned with schools’ goals surrounding student learning? First and foremost, the mindset that technology needs to be purchased because it will be the future needs to be eliminated. Once administrators understand that, they can proceed with the first step of answering this question - predermine ways in which technology can be used to further learning goals already agreed upon. With this in mind technology purchases can go to the appraisal stage before being put into review by as many of the staff members at the school as possible. Involving those who are reluctant to the change may turn up valuable concerns and those that are trailblazers can give you insight into how successful use of the technology would be. Once teachers can provide concrete ways that theShow MoreRelatedPersonal Vision Statement : My Vision1508 Words   |  7 PagesIntroduction In this paper, I will outline my personal vision statement. This vision and mission will help determine the steps I need to take now in order to become the type of leader that others will follow. Next, I discuss those internal and external obstacles which may prevent me from achieving my goals. 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Moreover, family life is incredibly important to me. However, families would be limited to three children or less. This is because overpopulation poses a serious threat to the future of mankind and to our economic status. We do not have enough resources to provideRead MoreIs It Possible For The Uae?1437 Words   |  6 Pagesitem of the terms of its development plan titled Vision 2012 Vision 2021. Emirates announced weeks before the launch of a fund worth $ 82 billion for science and technology, it aims to bring the country into the ranks of the leading knowledge economies competitive internationally. It also seeks the national document for the year 2021 for the UAE UAE National Charter 2021 to transform the UAE into a global center for entrepreneurship. 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In the next five years Id like to see myself advancing to the next level or at least learning new things and taking on new responsibilities. I plan to take advantage of whatever opportunities are available. I plan to take advantage of whatever opportunities are available. I want to do the best I can in my career and know that Im makingRead MoreOur Iceberg Is Melting By Holger Rathgeber And John Kotter1665 Words   |  7 Pagessafety of everyone and future generations. Five penguins by the name of Fred, Alice, Louis, Jordan, and Buddy, who have completely different personalities must work together as a team to find a solution to their disintegrating ice cap and overcome the obstacles that come along. As each penguin uses their skills and abilities to the team’s advantage, they are able to come up with a plan to save their colony from the catastrophe they will face from their melting home. Finally, the crew is able to

Why You Shouldn’t Use Credit Cards Free Essays

The credit card companies and banks are getting richer, while most Americans are getting more in debt. The economy is in trouble, therefore, more and more people are relying on credit cards. In today’s society we are constantly trying to get out of debt, but in the process of trying to get ourselves out of debt, we create more debt. We will write a custom essay sample on Why You Shouldn’t Use Credit Cards or any similar topic only for you Order Now One of the major problems that most of us are dealing with is credit card debt. Most credit card companies are not looking out for your best interest. They are constantly raising interest rates. Minimum payments are just enough to cover the finance charges. Most Americans should not use credit cards for the following reasons: it will create bad spending habits; you will incur more debt affecting credit score rating; and possibly make you a victim of identity theft. In my opinion, a credit card should be used for purchases that you are able to pay off in full upon receiving your statement, but most of us don’t. Most people lack self control and tend to misuse the credit card. Credit cards should mainly be used for emergencies, but we tend to use them for everyday purchases such as: food, gas, clothing, etc. Some people are living in a borrowed lifestyle, because they purchase things they can’t afford. People will spend more on a purchasing using a credit card than they would with cash. â€Å"People that use credit cards tend to spend 12%-18% more on transactions than those who use cash (faithfitnessfinance. com). † For example, if you are going to pay with a credit card in a fast food establishment, it is easier to get the large drink instead of the medium drink. When the statement arrives, most people will make the minimum payment on his/her credit card. The minimum payment only covers the finance charges, which will increase the amount of time it will take to pay the debt off. â€Å"It will also increase the amount of interest you end up paying (about. com. )† Possessing these bad habits will lead to more debt. A credit card bill is an additional monthly expense. If you are already struggling with paying basic monthly bills, than creating a credit card bill will only add an additional financial burden. Unlike a checkbook ledger, credit card balances are harder to keep track of, because you mostly rely on the monthly statement. If not properly monitored, this will cause your credit card to reach its maximum limit or over the limit. If you are over the limit or at maximum limit, you will incur over the limit fees or higher monthly payments. When faced with additional charges or higher monthly payments, individuals sometimes put themselves in a bind. They are forced to make a decision whether to pay the bill or not. Most of us will opt not to pay, because we can’t afford it. Once you opt not to pay, you set the wheels in motion for your credit score to decline. If your card is at its maximum limit or close to the limit and you decide only to pay the minimum, you are still compromising your credit score. Credit rating is very important, because it is a deciding factor in majority of major purchases such as: car, house, utilities and etc. â€Å"A large part of your credit score considers the amount of debt you have (about. com). If your credit score is low, most likely you wouldn’t be approved for whatever you are trying to purchase or your interest rate will be ridiculously high. Credit card use can also lead to identity theft. We see on television almost on a regular basis that they have arrested someone for identity theft. Everyday people are falling victim to identity theft. Anytime you book a trip, pay a bill or make a purchase online or in person, you are risking someone stealing your identity. We live in a world that is filled with criminals and con artists. They are always larking to find their next victim. This is an easy way for them to obtain sensitive information, make money and purchases that will benefit them while making your life complicated. From a personal experience, someone stole my credit card information and personal information. This person rented a U-Haul truck and kept it for months and decided to make purchases at Home Depot. I was stuck with the task of contacting the credit card companies and the authorities. You are forced to prove that you are not the person that authorized payments and purchases. You are subject to denial while trying to obtain credit from other companies. Sometimes it isn’t always a cut and dry situation to get through, but can be a very time consuming and expensive process. Credit cards aren’t bad when used properly, but could be if used improperly. We should make sure we know the difference between what we need and want. We sometimes justify a purchase by saying ‘I really need it†, but we should ask ourselves â€Å"what will happen if I don’t get it? † Once you ask yourself that question, then at that point is when you determine whether or not it is orth using. Improper use of a credit card will lead you quickly into debt. It is better to make a purchase with cash or debit card than with a credit card. If you are unable to afford something you really want, it is best to save and buy it at a later time. Most of us aren’t equipped to know how to use a credit card properly; therefore, it is in our best interest to keep it in our wallets. When thinking about getting that credit and using it, ask yourself, â€Å"Do I know the rules of the credit card game? † How to cite Why You Shouldn’t Use Credit Cards, Essay examples

Brave New World and Gattaca Brave New World Essay Example For Students

Brave New World and Gattaca Brave New World Essay Brave New World and Gattaca Huxley Living in a genetically perfect world is not necessarily a great achievement to mankind. It makes one think, where do you draw the line in the advancement of eugenics? Both worlds, the Brave New one and Gattaca, are alternative futures (clearly dystopic), written and shown in a believable way (not as much in BNW, though) through the use of satire. Also, for GATTACA, the director incorporates the traditional elements of movie a murder-mystery tied in with a love story PLUS a science fiction touch very effectively. Satire in Huxleys novel is glaringly obvious (mockery of the education system and the morals of today along with many more topics), as he writes with the purpose of teaching and humoring at the same time. However, with GATTACA, the satirical messages are not immediately perceivable even after having seen the movie three times. It is apparent that within the GATTACA institution, there is a definite discrimination against the genetic underclass; that naturally born. Director Niccol is mocking the present-day view of prejudice and racism. In the future of GATTACA, this prejudice is referred to as genoism genetic discrimination. Racism is a less specific form of genoism, and although such discrimination is outlawed, the laws are unenforceable because in this dystopian society, as it is in BNW, ones genetic quotient is known from birth. The underclass people of this world are limited but aware of their social status and they are not particularly happy with it. With the BNW, the lower castes seem to be (they are made to believe so) aware but they are conditioned to like their light,. ..childishly simple work. (p.204 BNW) Another satirical message explored in both works in that of publicity. Our society is becoming increasingly accessible, yet controlled, through the use of surveillance of ID. Huxley and Niccol are merely pointing out that it is incredibly disconcerting to think that one day, our identities will be verified through daily blood and urine samples. On this topic, the one difference between the BNW and GATTACA is the in BNW, the Director or Controller is aware of the individuals; level of promiscuity or behaviour through the word of mouth. There is also one major similarity; in both worlds, the Director is quite conscious of the existence of the Alphas and in the case of GATTACA, the elites. In a sense, both worlds rely on uniformity whether this uniformity is shown in identicality or uniform dress and predestined castes. One satirical point that is highlighted more in GATTACA is that wealth means more privileges. Based on how much money one has, a set of parents can determine just how perfect and aesthetically beautiful they would like their child to be. Niccol is showing us that if we do not draw the line, these decisions could lead to a world that worships predictability and perfecion, leaving no room for the dreams and desires of God-children like Vincent. However, in BNW, there is more of a predestined life and there are no mothers of fathers to choose what they want in a child. Huxley uses satire to humor almost everything in todays world, wheras Niccols view of a futuristic world is not as satirical but it seems like it is, rather, a warning. In their separate ways, however, these two pieces of fiction are extremely effective in relaying the message about the possible outcome of societys strive for perfection in the genetic world. Vincent Freeman says in the movie that there is no gene for the human spirit. And although BNW doesnt mention much about genes and the human spirit, Huxley used a reversed method of showing us that conquering the human gene may simply create an infantile and dystopic society. .u3028a010127ad5634fb9a3db0db66b05 , .u3028a010127ad5634fb9a3db0db66b05 .postImageUrl , .u3028a010127ad5634fb9a3db0db66b05 .centered-text-area { min-height: 80px; position: relative; } .u3028a010127ad5634fb9a3db0db66b05 , .u3028a010127ad5634fb9a3db0db66b05:hover , .u3028a010127ad5634fb9a3db0db66b05:visited , .u3028a010127ad5634fb9a3db0db66b05:active { border:0!important; } .u3028a010127ad5634fb9a3db0db66b05 .clearfix:after { content: ""; display: table; clear: both; } .u3028a010127ad5634fb9a3db0db66b05 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3028a010127ad5634fb9a3db0db66b05:active , .u3028a010127ad5634fb9a3db0db66b05:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3028a010127ad5634fb9a3db0db66b05 .centered-text-area { width: 100%; position: relative ; } .u3028a010127ad5634fb9a3db0db66b05 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3028a010127ad5634fb9a3db0db66b05 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3028a010127ad5634fb9a3db0db66b05 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3028a010127ad5634fb9a3db0db66b05:hover .ctaButton { background-color: #34495E!important; } .u3028a010127ad5634fb9a3db0db66b05 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3028a010127ad5634fb9a3db0db66b05 .u3028a010127ad5634fb9a3db0db66b05-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3028a010127ad5634fb9a3db0db66b05:after { content: ""; display: block; clear: both; } READ: The Two Faces Of Ancient Greece Essay .

Good Versus Evil in Billy Budd free essay sample

This paper touches on the theme of good versus evil in Billy Budd by Herman Melville. It explains how Billy is the symbol of ultimate good and Claggart is the symbol of ultimate evil. This paper discusses the age-old concept of good versus evil in the book, Billy Budd, by Herman Melville. The author provides an overview of the characters of the protagonist and antagonist, who respectively personify good and evil. Biblical parallels as drawn as well. Good versus evil is a very common theme in many different types of literature. One literary work which portrays the battle between good and evil very affectively is Billy Budd by Herman Melville. In this novel, good is portrayed through the character of Billy, while the character of Claggart portrays evil. The battle between good and evil is personified through the characters of Claggart and Billy.

Arthur Miller Essays - Arthur Miller, International PEN, Free Essays

Arthur Miller Essays - Arthur Miller, International PEN, Free Essays Arthur Miller Arthur Miller I. Personal life A. born in New York City in 1915 and raised in Harlem 1) the Stock market crash in 1929 drastically influenced his developing imagination II. Education 1) not much known about his education a. said that he barely passed high school and did not get into college that first time he applied b. got into University of Michigan second time applying c. he attended to become a journalist but won the Hopwood Prize for his dramatic script so decided to write about drama instead III. Career 1) Early job choices a. fresh out of college he decided to work briefly for the Federal Theater Project b. then wrote a couple of radio plays and accounts of military training c. first known book was Situation Normal 2) Popular books a. Death of a Salesman was his first big hit b. The Crucible was his second big book

Proposal On Deca Commissary Sign in Procedure Assignment

Proposal On Deca Commissary Sign in Procedure - Assignment Example There will be also an enhancement of recognition as all the people that will be signing in, the system will contain their data, and hence, improve the efficiency and security at Deca commissary (Markel, 2012, p. 184). The electronic system of signing in to work will promote the professional growth at the Deca commissary. For instance, the system, such as the Defense Enrollment Eligibility Reporting System will go a long way in verifying the status of all the people or customers and hence will grant them the access what is in the commissary, such as the promotional prices. This, in essence, will boost the professional growth of the commissary. The system will ensure there is no going against the policy, hence, promoting the professionalism of the commissary. The electronic system will also ensure those entering the commissary ensure they uphold professionalism. Furthermore, the electronic system of signing-in will ensure there is the connectedness of all the departments and employees within the commissary. This is possible by having the data time of each department and employees, and hence, it will be easy to have the data of all employees through electronic means. Therefore, this paper will embark on the problems of the current honor system of signing in and the possible solutions unto them. There exist several problems of using the current system of signing in, in which case it entails writing downtime in books, especially when writing the time of entering the commissary and time of leaving the commissary. One of the problems that such a system poses is the security threat. Security is remarkably crucial for all the employees that work in the commissary, including the whole of commissary and its properties.  

Caring for your Local Voluntary Organisation Essay

Caring for your Local Voluntary Organisation - Essay Example Whatever be the source of the funds, all governments today stress the need for efficient Non-governmental bodies to transform the life of the people. In the UK, they form a part of the government's planning process n local administration as well. Today, the role of an NGO is not debated, only their efficiency is. Organisations such as the UN have now shifted their focus from working with governments in the developing world to NGOs who have a massive contact with the people and work with them for consistent local benefits. NGO's impart a huge service to every nation in terms of its socio-economic development while governments in most cases are restricted to setting up the rules and the supporting infrastructure. Voluntary organisations work closely with the people and are more efficient in bringing out any sustainable benefits to the locality in terms of health care and education. Since the NGO draws a large number of volunteers, who are more committed to the cause they are working on , the efficiency levels of these bodies are very much on the higher side - they are more focussed and committed than many governmental organisations. A large number of these volunteers have different educational degrees and are mostly overqualified for their work. The organisation will also have a large pool of ideas to address any particular problem than a body in the public sector. Mostly all voluntary organisations are run by local members of the society and this means that they have more contact with the people and more information about the problems they face. Networking of the LVOs is a much simpler method to achieve social change than very expensive and cumbersome state run mechanisms. While managing Voluntary associations was considered an easy job in the sixties, it has become more complicated today. The governments in various countries have various rules and regulations that govern the formation and functioning of Voluntary Organisations. Besides these, management of Voluntary organisations also have become a task that is highly specialised in nature. They call for management skills and vitality in time management apartment from monitoring and re-orienting the efforts of the volunteers. The local voluntary organisation is a company registered under the companies act as a charity registered under the charities act. This heterogeneity means that it is both a company and a charity organisation. The guarantors of the organisation are the board members of charity. The Companies Act demands that the board is liable to the company and so the guarantors of the Local Voluntary Organisation is also liable to a sum of money that is limited to their memorandum and articles of association. The guarantors comprise the board of directors and form the executive committee. Registration also places the LVO under the Charities Act and hence the regulatory commission has specified that the board of trustees should have no pecuniary interest in the charity and their primary objectives should be only social good. The legal frame works apart, a local voluntary organisation should have a good governance system that will help it deliver the goodies to the masses. This can take

Genomics Essay Example | Topics and Well Written Essays - 250 words

Genomics - Essay Example Because of the role that genomics has been proven to play in disease, modern nurses commonly are responsible for eliciting at least three generations from patients (Consensus, 2008). Nurses play a critical role in assessment of this information for use in preventative care, prognostics, selection of treatment, and treatment evaluation, necessitating firm understanding of genomic principles. Nurses are an essential educational resource for patients unaware of genomic technologies. Nurses also serve as advocates for clients that may benefit from genomic services and for the rights of those clients to make autonomous, informed genomic and genetic based decisions. As part of the nursing assessment, genomics allows a nurse to establish risk factors based on family history of disease. Perhaps more importantly, however, the nursing assessment should include patient attitude and knowledge of genetic and genomic technologies that may be beneficial. This assessment will also allow other health care professionals to interact more effectively with the patients by understanding their biopsychosocial views and is critical in allowing patients to make informed decisions based on these new technologies.

Cooking Oil Company in India

Cooking Oil Company in India INTRODUCTION ABOUT THE TOPIC Cooking oil is purified fat of plant origin, which is usually liquid at room temperature (Saturated oils such as coconut and palm are more solid at room temperature than other oils). Some of the many different kinds of edible vegetable oils include: olive oil, palm oil, soybean oil, canola oil, pumpkin seed oil, corn oil, sunflower oil, safflower oil, peanut oil, grape seed oil, sesame oil, argan oil and rice bran oil. Many other kinds of vegetable oils are also used for cooking. The generic term vegetable oil when used to label a cooking oil product refers to a blend of a variety of oils often based on palm, corn, soybean or sunflower oils. Oil can be flavored by immersing aromatic food stuffs such as fresh herbs, peppers, garlic and so forth in the oil for a period of time. However, care must be taken when storing flavored oils to prevent the growth of Clostridium botulinum (the bacteria that produces toxins that can lead tobotulism). Product Origin: India Description: Pandey Groups Ltd. (PGL), a Rs. 2700 crore company; is a joint venture between two global corporations. Somya Refined Soyabean Oil is light, odorless and healthy oil. Most importantly it contains OMG3 (Omega 3 fatty acids) an essential PUFA which needs to be supplemented from outside sources. Soyabean oil is the preferred oil of many a household across the world. Somya Refined Soyabean Oil, enriched with OMG3, gives you and your family Paanch Ka Aashirwad Company Name : Pandey Groups Limited Address : Gujarat, India Tel : 91- 9855021213 Fax : 91- 11-2201055 Website : http://www.pandeygroups.com The IMC Plan Situational Analysis: Past promotional Situation Somya Oil PLC is the holding company for a group of companies whose principal activities focus on Eidable oil supply in India. On July 15, 2005, the Company acquired Sona Ediable Company Limited and its subsidiaries. In October 2005, it disposed all interests in Making all types Of Ediable Oil. Product Situation (Quality,Packaging,Price,image,availability,Feature,Unique Selling point) Somya Edible Oil Exports In Consumer Packs Pandey groups Ltd, which is into trading and refining of edible oils, is now planning to supply consumer packs of ‘Somya edible oil in india upto 2010. At present, the company is supplying loose packs of edible oil to these countries and plans are afoot to increase export capacity of loose packs of edible oil from 2,000 metric tonnes to 5,000 metric tonnes as well this year.. Pandey Groups is also planning to increase its capacity to produce ‘Savarg vanaspati from 100 metric tonnes to 300 metric tonnes. After marking its presence with Somya refined oil in the northern, western and eastern markets, Pandey Groups is now planning to strongly focus on the southern market, specifically Karnataka, Andhra Pradesh and Tamil Nadu this year to widen its distribution reach.According to Pandey Groups Ltd general manager (marketing and sales) Sahil Sharma: â€Å"As part of the distribution strategy, we are now planning to expand our number of offices from 65 to 80. In addition, we will double the number of existing 1,800 distributors, three lakh retail outlets and 600 super stockists within a year. In the southern market, we have recently created 10 stockpoints (companys own branches) to spur more volumes of Fortune edible oil.† Besides, Pandey Groups is planning to foray into the speciality fat oil category which will be introduced in the Indian market in consumer packs under the umbrella brand name Somya this year. Audience Situation Paneer, pakoras and more 1. One of the ads, titled Railway station, is about an elderly couple making a train journey. The husband realises that his wife hasnt prepared the customary ‘pakoras for the journey this time. Forgetting the he was supposed to arrange for a taxi, he busies himself in preparing the pakoras when his wife offers to make them. The couple miss the train due to the delay, but share a mischievous moment on the platform when they gorge on the pakoras. 2. The second commercial is about a young man who lives away from home with a group of friends. He steps home after his day at work and reaches for some stale pizza; his sister calls him just then, asking what he is having for dinner. He cooks up a story, telling her hes having ‘muttar paneer just so that she doesnt feel bad about his eating habits away from home. His sister then reprimands him on why he didnt leave his dirty shoes out at the door, to which he turns around to see that his sister has actually brought him some home cooked food. A third film is on its way. Apart from the commercials, the campaign consists of a mix of press, hoardings and bus shelters. Radio is specifically to be used in Tamil Nadu. Of the total budget, Fortune has allotted about 15 per cent to outdoor, while 10 per cent and 5 per cent will go to press and radio respectively. A huge 70 per cent of the budget is directed to TV and electronic media. National and regional channels are being employed. Competitive Situation Pandey Groups is the leader in edible oil. But it now wants to carve out a bigger slice of the pie by focusing on sunflower oil, which accounts for a big chunk of the edible oil market, through its Somya brand. Competitive Analysis In competitive analysis I found that there is great competition in the existing players like Saffola oil, Sunflower oil, Fortune oil, Ginni Oil, Kings oil, and Raag oils. I have do something different to survive in this competition like: A strong Heart The Healthy Growth of your Children Controlling Diabetes Healthy Eyes Marketing segmentation:  · Somya has segmented its market on the basis of following: Demographic Income Occupation Geographic Tier 1 cities Tier 2 cities Psychographic Life style Personality Behavioural Value Benefit Sought So, this is a market segmentation of the Somya Oils that we give more importance to tier 1 cities that are metro cities. And we prefer the high level people and middle level people because this level of people are health conscious. Targeting Somya oil has targeted its market on the basis of the product that they are offering to the consumer. We are targeting: Upper class segment Upper end We are targeting to those consumer who are more concern of life style product. Our product is ore of upper mid class and premium segment, so we are targeting audience are those consumer,, who want Healthy Product which gives them fitness at reasonable price We are also targeting those consumers, who are more concern of safety and health issue. We are now going to shift over to mind mid or lower mid class segment and want to mass market their product. SWOT Analysis (S)trengths Demand of new technology. Manufacturing unit having good supply of raw material and Transportation System. â€Å"Gujarat.† Wide range of product to tap the consumer of middle class, upper class and high class. We think to launch our widest distribution network. Shifting to rural marketing. (W)eaknesses Our product are compared with our competitor like Fortune, Saffola etc. Similar product categories as compare to its close competitors like kings and Raag. (O)pportunities Shifting to rural market. Food oil market is growing very fast, so there is an opportunity for Somya to launch more new products. (T)hreats Price war. New entry in this segment. Positioning Strategy With the tagline â€Å"Paanch Ka Aashirwad † Somya positioning is to differentiate our product on the basis of technology which appealed to the consumer on the basis of health benefits. With this tag line its corporate philosophy to make to attract towards our product. Our positioning strategy are technological intelligent and futuristic. As we are in upper and premium segment, so we are featuring that their brand is young, vibrant and premium. We have differentiate our product using technology and health benefits. Competitive Analysis Market Share The market share and data show that Somya is not in the list because it is a new company in the electronic field. The target audiences for the other companies are very high as compare to Somya Product categories are more or less same. Close fight for the product is in the companies. Marketing Strategy The marketing objective of Somya, aims to focus on the premium segment of the market that fetches greater margin opposed to volumes. We want to capture 20% market share, by the end of 2011. We want 5% sales growth in each segment of our product. Corporate Strategy Somya corporate strategies is to more focus on innovation to attract more technology savvy consumer and the company is aspiring for keep innovating. Somya corporate strategy is to become a true global leader through fast growth and fast innovation. Somya has set its mid-term goal to rank among the top edible oil Company in the world. Somya would concentrate on staying ahead of the technology curve and develop products that deliver high value to consumers. The Marketing Background S. No. Key Considerations Questions 1. Product Descriptions Cooking oil 2. Market Assessment There are some global players in market like Fortune, Saffola, Ginni, Sunflower. 3. Source of Business We are coming from tiers 1 cities and tier 2 cities and rural areas. 4. Competitive Evaluation Somya offers freshness and technological strong 5. Marketing Objective Focus on Health innovation to attract consumers and the company is aspiring for keep innovating. 6. Marketing Communication Marketing Communication helps Somya to create a strong and positive brand attitude and influence consumer to do action in future. The Key Target Audience Worksheet Our sale and usage comes from metros urban and rural market. The marketing objectives required continue usage. Refers to Segmenting, Targeting and positioning analysis. Decision makers are the head of the family. Communication Objective To communicate the health plus objectives. To communicate that the brand is young, vibrant and premium. To hit the emotions of the Indian consumers by showing the warmth and affection. Brand Attitude Strategy:- Cooking Oil (Food) product is high involvement product, and consumers require information before purchasing the product. So, to influence the attitude of the consumers, Somya oil need to focus on the communication message, this is helpful to create a positive brand attitude. The communication objective of Somya Oil is to influence the target audience to do purchases. The Behaviour Sequence Model Decision Stages Consideration at each stage Need Arousal Information search Purchase usage Decision roles involved Category need Product awareness Purchase Facilitator Benefit of the product How is it likely to occur Brand awareness Product information - Timing of purchase - Competitive product information Offer discount Where purchase is likely to occur Company outlets, MBOS Budget As a team, Somya oil decided that we should go ahead and plan out the entire IMC campaign exactly how we wanted it to turn out, before we worried about any of the budget. This is referred to as a bottom-up budget, which means that we, the creative team have decided what we would need for the budget and have sent the budget for approval. Media Mix For the media mix of our products campaign we decided to do one television ad and one magazine ad. Because our product is an Cooking Oil we felt it would be more appropriate to reach our target audience through these means of advertising. Our television advertisement will be in the form of a thirty-second commercial. Showing the commercial at the prime time would help reach our ideal target audience. Our budget will allow about 2,50,000 for the pre-production, production, and post-production of our commercial advertisement. In order to buy advertising space, we allotted 150,000 per thirty-second spot. To achieve our communication objective, the commercial will air twice during each thirty-minute program on Sunday evenings for the duration of one month. The magazine advertisement we have chosen for our project will not be costing us nearly as much. Each of these magazines is a monthly publication. This helps reach our target audience because our customers must be housewives. Cost of TV Ad Prime Time: 6-11pm Channels: Top e.g., Geo, AAJ, PTV, Sony, Star Plus, Zee Tv etc. Cost in Prime Time: Rs. 70,000/min Cost in Off-peak time: Rs. 25,000-30,000/min Cost of Billboard Size: 2700 Sq. ft Skin: Rs. 54,000 Rent for 1 month in Cat-A1 area: 600,000-1,000,000 Cost of Hanging Hoardings Size: 5ft x 2 ft Cost: Rs. 150/hoarding Rent in Cat-A1: 1,350/week Cost of Poster Paper weight: 135 gram Size: 18inch x 23inch Quantity: 3000 @ Rs. 4.15/poster

A Comparison Of Henry David Thoreau And Ralph Waldo Emerson?s Beliefs E

A Comparison of Henry David Thoreau and Ralph Waldo Emerson’s Beliefs concerning Simplicity, the Value and Potential of Our Soul, and Our Imagination.Henry David Thoreau tests Ralph Waldo Emerson’s ideas about nature by living at Walden Pond, where he discovers that simplicity in physical aspects brings deepness to our mind, our soul to its fullest potential, and our imagination to be uplifted to change our lives. These two men believe that nature is what forces us not to depend on others’ ideas but to develop our own. Nature is ever changing so we must keep searching for explanations about human life. They feel that nature is the key to knowing all.Thoreau lives at Walden Pond to find the true meaning of life. He wants to experience things for himself. Thoreau says, "I wanted...to know it by experience, and be able to give a true account of it in my next excursion" (Thoreau 235). He takes Emerson’s advice who says, "Let us demand our own works and laws and worship" (Emerson 215). Emerson tells how modern generations live life vicariously through the stories and traditions foretold. We do not experience things for ourselves. We take what our ancestors and others before us have said and do not think twice about whether we should try things for ourselves. Emerson decides not to conform to modern ways, but to be an individual.Furthermore, in Nature, Emerson says, "Standing on the bare ground - my head bathed by the blithe air and uplifted into infin...

New Urbanism

{text:change} {text:change} {text:change} {text:change} New Urbanism New Urbanism is a relatively recent architectural and social design principle to leave its mark {text:change} {text:change} on United States society. Many past contributing factors present in society {text:change} {text:change} have lead some Americans {text:change} {text:change} to call {text:change} {text:change} for the implementation of a New Urbanism way of life in recent years. After defining and {text:change} discussing exactly what New Urbanism is, I will {text:change} {text:change} {text:change} delve deeper into the movement in an attempt to uncover {text:change} {text:change} what this new movement is a response to. This, in turn, will help to identify some of the problems current suburbs face today. As defined by scholars, the term â€Å"New Urbanism† refers to â€Å"an intellectual movement of architects and planners that is opposed to the normative growth patterns of our society† (Gottdiener and Budd 96). Simply defined, one can think of the New Urbanism way of life as a rebellion against the way society has expanded into vast suburbs. New Urbanists do not like the concept of an automobile based suburbia. They believe that their neighborhoods should be small, taking no more time than five minutes to reach the neighborhood center {text:change} {text:change} from the boundaries of the neighborhood (Gottdiener and Budd 96). In addition, New {text:change} Urbanists believe that their societies should have a diverse selection of shops, parks, schools, and churches easily accessible to all (without an automobile) (Gottdiener and Budd 96). New Urbanists want to return to the way cities were {text:change} before American society was forever changed by the invention of the automobile. In order to achieve this objective {text:change} {text:change} , sidewalks and public transportation must connect dwellings with businesses, {text:change} {text:change} {text:change} thereby eliminating the need for daily use of the automobile as the essential means of transportation. Now that we {text:change} {text:change} {text:change} have an understanding {text:change} {text:change} of exactly what New Urbanism is, it is natural to question what led its early adopters in the 1980s to create or look favorably upon its implementation The {text:change} {text:change} roots of the New Urbanism movement can be traced back to the period after World War II and possibly earlier. When the automobile transitioned more from an idea {text:change} to large -scale roduction in the early 1900s, little did anybody know the widespread impact a simple transportation mechanism would have on American society. Life, as it was known then, would never be the same. Before the invention of the automobile, cities in America existed much like the neighborhood communities that {text:change} the New Urbanism movement hopes to bring back . {text:change} {text:change} As the number {text:change} {text:change} {text:change} of automobiles in society life increased, {text:change} the need for close proximity of necessary businesses and workplaces to the automobile owning family decreased . As Andres Duany and Elizabeth Plater-Zyberk stated in their 1993 article regarding New Urbanism, â€Å"the suburbs and cities of today continue to separate the naturally integrated human activities of dwelling, working, shopping, schooling, worshiping, and recreating† (Duany and Plater-Zyberk 196). The automobile has helped to separate these critical establishments from the American household. The {text:change} authors infer that the increased importance of the automobile has led to an exponential rising of the amount of funding for {text:change} roadwork {text:change} while the amount of funding for civic programs has been reduced. Civic programs are crucial to the American society, economy, and environment (Duany and Plater-Zyberk 196). Such a shift towards increased emphasis on funding road {text:change} {text:change} work can be seen in the recent Economic Stimulus Bill passed by Congress and the President. Over $130 billion will be spent on the improvement and building of roads and bridges, which further highlight the relative importance of {text:change} {text:change} the automobile in American society. The other main {text:change} factor that lead to {text:change} {text:change} the birth of {text:change} {text:change} the New Urbanism movement is the suburban sprawl that accompanied the end of World War II. Sprawl, as defined by M. Gottdiener and Leslie Budd, is the â€Å"’haphazard growth’ of relative low density over an extended region, with residential units dominated by {text:change} single-family homes† (Gottdiener and Budd 145). Simply stated {text:change} {text:change} , sprawl is the exodus of citizens from the city into the outlying areas. Sprawl has lead to the creation {text:change} {text:change} of residential areas without much, if any, planning. This lack of planning usually results in the {text:change} {text:change} essential components of a {text:change} {text:change} {text:change} neighborhood being located far from the residential areas. Urban {text:change} {text:change} sprawl can have a tremendous {text:change} {text:change} {text:change} negative {text:change} {text:change} impact on the city neighborhoods that are left behind when citizens move to the suburbs. The {text:change} article entitled â€Å"From Institutional to Jobless Ghettos† by William Julius Wilson highlights this key point when referencing a quote from Loic Wacquant, a member of the Urban Poverty and Family Life Study. Wacquant said that â€Å"residents remember a time, not so long ago, when crowds were so dense at rush hour that one had to elbow one’s way to the train station – now have the appearance of an empty, bom bed-out war zone† when referencing the Woodlawn neighborhood in Chicago (Wilson 112). This effect is something that the New Urbanism movement is {text:change} {text:change} trying to correct. By {text:change} {text:change} attempting to counteract the effects of sprawl on society, suburban residential neighborhoods can be planned into New Urbanistic neighborhoods. Many city planners and architects have already attempted to do this. Some of the most famous New Urbanistic societies are the towns of Celebration, Florida and Seaside, Florida. text:change} {text:change} It is important to remember that just because architects and planners build a New Urbanistic neighborhood, that doesn’t necessarily mean {text:change} that, the residents of that neighborhood will live in the New Urbanistic way. For example, in Celebration, Florida there has not been an increase in sociability amongst {text:change} {text:change} strangers {text:change} {text:change} despite the fact that the dwellings have porches (Gottdiener and Budd 97). Gottdiener and Budd then go on to infer that just because you place suburbanites in a New Urbanistic society, that doesn’t mean that the residents will drop their suburban-like tendencies (Gottdiener and Budd 97). New Urbanism is a fairly new ideology that is opposed to the way in which society has grown during the past century. The underlying causes behind the formation of the New Urbanism movement can be traced back to the invention of the automobile and the pattern of urban sprawl that took place in most, if not all, major cities around the country shortly after World War II. New Urbanism strives {text:change} {text:change} for a societal efficiency that increases social networks while decreasing the idea {text:change} {text:change} of spreading out the neighborhood. Although New Urbanism seeks to address the problems caused by this urban {text:change} {text:change} sprawl growth pattern through architecture, it will likely take more than a different architectural design to change the long ingrained {text:change} {text:change} mindset of the automobile driven suburban citizen. text:change} {text:change} {text:change} {text:change} Works Cited Duany, Andres and Elizabeth Plater-Zyberk. â€Å"The Neighborhood, the District, and the Corridor. † The City Reader. 4thEd. Richard T. LeGates and Fredric Stout. New York, NY: Routledge, 2007. Print. Gottdiener, M. , and Leslie Budd. Key Concepts in Urban Studies. Thousand Oaks, CA: SAGE Publications Inc, 2005. Print. Wilson, William Julius. â€Å"From Institutional to Jobless Ghettos. † The City Reade r. 4th Ed. Richard T. LeGates and Fredric Stout. New York, NY: Routledge, 2007. Print. New Urbanism Is New Urbanism really important in the development of our society or community? This question may come across to each individual who pays attention and concern to the progress of our society. According to a website name Wikipedia, the free encyclopedia it stated that â€Å"new urbanism† is an urban design movement whose popularity increased in the 1980s and early 1990s. Its goal is to bring change in all aspects of real estate development and urban planning.There are many reasons why new urbanism is significant. According to Jacky Grimshaw on his website, it advocates the importance of new urbanism. It stated that new urbanism is important because it gives real choices for people just like transportation, location where to live and access to opportunity.New urbanist shows support to regional planning for open space, appropriate architecture and planning, and the balanced development of jobs and housing. As we all know that United States was developed in the form of compact, m ixed-used neighborhoods in the first quarter of the 20th century. A new system of development was imposed through out the nation, replacing neighborhoods with a rigorous separation of uses which was popularly known as suburban development or sprawl and was happened after the World War II. Most of the US citizens adopted the suburban or sprawl.Suburban development carries a significant price even though for a fact that it has been known. In spite of the slow population growth of the countryside, the conventional suburban development spreads out to consume large areas of countryside (See New Urbanism. http://en.wikipedia.org/wiki/New_urbanism#Background).*Sprawl and its Related Problems*Urban renewal has played a significant role in cities worldwide such as Saint John, New Brunswick, Darlinghurst, New South Wales, Glasgow, Scotland and Bilbao, Spain, Canary Wharf, in London and Cardiff Bay in Cardiff. It has had a great impact on the urban landscape and still present until to this ver y day. Urban renewal or new urbanism is controversial because it suggests the use of eminent domain law force reclaiming private property for civic projects (See Urban Renewal. http://en.wikipedia.org/wiki/Urban_renewal).New urbanism is a reaction to sprawl (Wikipedia, free encyclopedia). Sprawl was defined as the process in which the spread of development across the landscape far outpaces population growth. The landscape sprawl makes four dimensions and these are:* A population that is widely dispersed in low density development* Rigidly separated homes, shops, and workplaces* A network of roads marked by huge blocks and poor access* And a lack of well-defined, thriving activity centers, such as town centers and downtowns.1People live in more sprawl regions tend to drive greater distances, breathe more polluted air, own more cars, face greater risk of traffic fatalities and walk and use transit less.2In United States, most of the Americans who live in the metropolitan live in a mon o-detached homes and commute to work by automobile.3 But there is one state in United States which is considered as America’s sole urban center where important fraction of the population lives in apartment, works downtown and commutes by public transit and this state is New York.4Even new urbanism has helped in developing our way of life; new urbanism has drawn criticism from all quarters of the political spectrum. Some environmentalists criticize new urbanism as nothing more than sprawl dressed up with superficial stylistic cues.5 These critics of new urbanism often charge it of elevating aesthetic over practicality, subordinating good city planning principles to urban design dogma.6In addition, according to Matthew E. Khan (March 2006) that sprawl’s critiques often argue that suburbanization may offer private benefits but that it imposes social costs. This â€Å"cost of sprawl† literature posits that there are many unintended consequences of the pursuit of the â€Å"American Dream† that range from increased traffic congestion, urban air pollution, greenhouse gas revenues, and denying the urban poor access to employment opportunities (See The Benefits of Sprawl. http://greeneconomics.blogspot.com/2006/03/benefits-of-sprawl.html).  In a research made by Anthony Downs (August 1999), he mentioned that many  urban economists think these growth-related problems as caused mainly by â€Å"market failures† which means failing to charge people who benefit from sprawl the true costs of the decisions they make that contribute to sprawl. He also added that it â€Å"under-prices† those decisions and encourages over-expansion into low-density settlements. He sets three examples and these are:* failing to charge commuters a money toll for driving during peak hours to offset the time-loss burdens they impose on others in the form of congestion.* failing to charge residents of low-density suburbs the full social costs of removing land from open space and agricultural uses.* failing to charge high enough land costs for new low-density peripheral subdivisions to take account of the real costs of adding the infrastructures required to service those subdivisions (See Some Realities About Sprawl and Urban Decline. www.anthonydowns.com/sprawlrealities.PDF).But the economists were able to make a proposal how to solve the â€Å"market failures† and these are:* Peak-hour road tolls on major commuting arteries.* A development tax on land converted from agricultural to urban uses.* Impact fees on all new developments. (See www.anthonydowns.com/sprawlrealities.PDF).Below is the most sprawling, residential density made by Reid Ewing, Rolf Pendall and Don Chen (See http://www.smartgrowthamerica.com/sprawlindex/MeasuringSprawl.PDF).Centeredness Score RankVallejo-Fairfield-Napa, CA PMSA  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã ‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   40.9  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1Riverside-San Bernardino, CA PMSA  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   41.4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2Tampa-St.Petersburg-Clearwater, FL MSA  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   51.9  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3West Palm Beach-Boca Raton-Delray Beach- FL MSA  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   53.9  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4Oxnard-Ventura, CA PMSA  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã ‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   55.5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5Oakland, CA PMSA  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   57.6  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   6Gary-Hammond, IN PMSA  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   61.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   7Detroit, MI PMSA  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   63.0  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   8Greensboro-Winston-Salem-High Point, NC MSA  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   69.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   9Anaheim-Santa Ana, CA PMSA  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   72.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   10I think there is nothing wrong if we embrace sprawl or new urbanism concept because it helps to develop our country especially when it comes to our country’s facilities even there are related-problems arise. But taking those steps goes with responsibilities. Each individual and our government must know how to h andle related-problems and find its remedies related to sprawl.References1. Reid Ewing, Rolf Pendall, and Don Chen. Measuring Sprawl and its impact. http://www.smartgrowthamerica.com/sprawlindex/MeasuringSprawl.PDF.2.   New Urbanism. http://en.wikipedia.org/wiki/New_urbanism3. Matthew Khan. The Benefits of Sprawl. Tufts University, March 2006. http://greeneconomics.blogspot.com/2006/03/benefits-of-sprawl.html.4. Anthony Downs. Some Realities about Sprawl and Urban Decline. http://www.anthonydowns.com/sprawlrealities.PDF. New Urbanism {text:change} {text:change} {text:change} {text:change} New Urbanism New Urbanism is a relatively recent architectural and social design principle to leave its mark {text:change} {text:change} on United States society. Many past contributing factors present in society {text:change} {text:change} have lead some Americans {text:change} {text:change} to call {text:change} {text:change} for the implementation of a New Urbanism way of life in recent years. After defining and {text:change} discussing exactly what New Urbanism is, I will {text:change} {text:change} {text:change} delve deeper into the movement in an attempt to uncover {text:change} {text:change} what this new movement is a response to. This, in turn, will help to identify some of the problems current suburbs face today. As defined by scholars, the term â€Å"New Urbanism† refers to â€Å"an intellectual movement of architects and planners that is opposed to the normative growth patterns of our society† (Gottdiener and Budd 96). Simply defined, one can think of the New Urbanism way of life as a rebellion against the way society has expanded into vast suburbs. New Urbanists do not like the concept of an automobile based suburbia. They believe that their neighborhoods should be small, taking no more time than five minutes to reach the neighborhood center {text:change} {text:change} from the boundaries of the neighborhood (Gottdiener and Budd 96). In addition, New {text:change} Urbanists believe that their societies should have a diverse selection of shops, parks, schools, and churches easily accessible to all (without an automobile) (Gottdiener and Budd 96). New Urbanists want to return to the way cities were {text:change} before American society was forever changed by the invention of the automobile. In order to achieve this objective {text:change} {text:change} , sidewalks and public transportation must connect dwellings with businesses, {text:change} {text:change} {text:change} thereby eliminating the need for daily use of the automobile as the essential means of transportation. Now that we {text:change} {text:change} {text:change} have an understanding {text:change} {text:change} of exactly what New Urbanism is, it is natural to question what led its early adopters in the 1980s to create or look favorably upon its implementation The {text:change} {text:change} roots of the New Urbanism movement can be traced back to the period after World War II and possibly earlier. When the automobile transitioned more from an idea {text:change} to large -scale roduction in the early 1900s, little did anybody know the widespread impact a simple transportation mechanism would have on American society. Life, as it was known then, would never be the same. Before the invention of the automobile, cities in America existed much like the neighborhood communities that {text:change} the New Urbanism movement hopes to bring back . {text:change} {text:change} As the number {text:change} {text:change} {text:change} of automobiles in society life increased, {text:change} the need for close proximity of necessary businesses and workplaces to the automobile owning family decreased . As Andres Duany and Elizabeth Plater-Zyberk stated in their 1993 article regarding New Urbanism, â€Å"the suburbs and cities of today continue to separate the naturally integrated human activities of dwelling, working, shopping, schooling, worshiping, and recreating† (Duany and Plater-Zyberk 196). The automobile has helped to separate these critical establishments from the American household. The {text:change} authors infer that the increased importance of the automobile has led to an exponential rising of the amount of funding for {text:change} roadwork {text:change} while the amount of funding for civic programs has been reduced. Civic programs are crucial to the American society, economy, and environment (Duany and Plater-Zyberk 196). Such a shift towards increased emphasis on funding road {text:change} {text:change} work can be seen in the recent Economic Stimulus Bill passed by Congress and the President. Over $130 billion will be spent on the improvement and building of roads and bridges, which further highlight the relative importance of {text:change} {text:change} the automobile in American society. The other main {text:change} factor that lead to {text:change} {text:change} the birth of {text:change} {text:change} the New Urbanism movement is the suburban sprawl that accompanied the end of World War II. Sprawl, as defined by M. Gottdiener and Leslie Budd, is the â€Å"’haphazard growth’ of relative low density over an extended region, with residential units dominated by {text:change} single-family homes† (Gottdiener and Budd 145). Simply stated {text:change} {text:change} , sprawl is the exodus of citizens from the city into the outlying areas. Sprawl has lead to the creation {text:change} {text:change} of residential areas without much, if any, planning. This lack of planning usually results in the {text:change} {text:change} essential components of a {text:change} {text:change} {text:change} neighborhood being located far from the residential areas. Urban {text:change} {text:change} sprawl can have a tremendous {text:change} {text:change} {text:change} negative {text:change} {text:change} impact on the city neighborhoods that are left behind when citizens move to the suburbs. The {text:change} article entitled â€Å"From Institutional to Jobless Ghettos† by William Julius Wilson highlights this key point when referencing a quote from Loic Wacquant, a member of the Urban Poverty and Family Life Study. Wacquant said that â€Å"residents remember a time, not so long ago, when crowds were so dense at rush hour that one had to elbow one’s way to the train station – now have the appearance of an empty, bom bed-out war zone† when referencing the Woodlawn neighborhood in Chicago (Wilson 112). This effect is something that the New Urbanism movement is {text:change} {text:change} trying to correct. By {text:change} {text:change} attempting to counteract the effects of sprawl on society, suburban residential neighborhoods can be planned into New Urbanistic neighborhoods. Many city planners and architects have already attempted to do this. Some of the most famous New Urbanistic societies are the towns of Celebration, Florida and Seaside, Florida. text:change} {text:change} It is important to remember that just because architects and planners build a New Urbanistic neighborhood, that doesn’t necessarily mean {text:change} that, the residents of that neighborhood will live in the New Urbanistic way. For example, in Celebration, Florida there has not been an increase in sociability amongst {text:change} {text:change} strangers {text:change} {text:change} despite the fact that the dwellings have porches (Gottdiener and Budd 97). Gottdiener and Budd then go on to infer that just because you place suburbanites in a New Urbanistic society, that doesn’t mean that the residents will drop their suburban-like tendencies (Gottdiener and Budd 97). New Urbanism is a fairly new ideology that is opposed to the way in which society has grown during the past century. The underlying causes behind the formation of the New Urbanism movement can be traced back to the invention of the automobile and the pattern of urban sprawl that took place in most, if not all, major cities around the country shortly after World War II. New Urbanism strives {text:change} {text:change} for a societal efficiency that increases social networks while decreasing the idea {text:change} {text:change} of spreading out the neighborhood. Although New Urbanism seeks to address the problems caused by this urban {text:change} {text:change} sprawl growth pattern through architecture, it will likely take more than a different architectural design to change the long ingrained {text:change} {text:change} mindset of the automobile driven suburban citizen. text:change} {text:change} {text:change} {text:change} Works Cited Duany, Andres and Elizabeth Plater-Zyberk. â€Å"The Neighborhood, the District, and the Corridor. † The City Reader. 4thEd. Richard T. LeGates and Fredric Stout. New York, NY: Routledge, 2007. Print. Gottdiener, M. , and Leslie Budd. Key Concepts in Urban Studies. Thousand Oaks, CA: SAGE Publications Inc, 2005. Print. Wilson, William Julius. â€Å"From Institutional to Jobless Ghettos. † The City Reade r. 4th Ed. Richard T. LeGates and Fredric Stout. New York, NY: Routledge, 2007. Print.

Today’s Mythology

Mythology from the word itself means the study of myths. For the Greeks it was their attempt to explain the unexplainable, i.e. why the Sun rise and Sets or why man was created, for other peoples it was pretty much the same myths explained the gaps in their limited scientific knowledge. Today, we know a lot more about the working of the world and rely less on myths and more on science. However, the Gods, Heroes and Monsters of old are still relevant because the help us explain how human nature works.The website www.wgsn.com. is like Greek gods because they set the trends that designers will follow. This is after the fashion of the gods because the gods exemplified what was â€Å"good† behavior for Greeks, or at least what was acceptable in Zeus’ case. For example Ares, god of war, exemplified how warriors should be like, cruel and pitiless to foes valiant in battle. Like him   www.wgsn.com leads the way and show us what fashion for the next season will be like. There are a few brave souls who go against the trends displayed there   but there are few and rarely successful. After all, he who goes against the grain risks being ostracized by his peers.Turkish culture is also another god for me. Its rich culture inherited the cultural wealth of two great Empires. Both the Byzantines and the Ottoman Turks once called Turkey its heartland, at the height of their powers they were the center of the cultural world. I am honored to have inherited such a rich past and work to bring out my unique cultural individuality in my art.Monsters representations of excess that should be avoided. In fact, monsters in mythology are monsters precisely because they have either an excess or lack some human faculty. For example, the Minotaur is a monster because it was shaped like a man but was half bull. The Cyclops was a monster not only because it only had one eye but also because it lack human decency and compassion. Untidiness and moodiness are my monsters because t hey suppress my creative juices. If I am untidy I will not be able to properly design my creations and I might even end up ruining an otherwise brilliant design. When I become moody all creativity leaps out the window like a thief in the night. When I am moody I am not able to think objectively and I risk not finishing the work I set out to do. Like the monsters of old they can prevent me from becoming the best that I can be and I should always maintain constant vigilance against them.Heroes are a source of inspiration and pride for their people. Aeneas was mere prince of Troy in Homer’s Iliad. Virgil transformed him into the founder of Rome. His destiny was to found a new home for his exiled people. He suffered many setbacks and temptations. In spite of all the challenges Aeneas triumphed and made a new home for his people in Italy. Like Aeneas we face many challenges and trials in daily life. But if we persevere we may someday fulfill our own destiny.The same is true for my heroes Christobal Balenciaga and Coco Chanel. Both exemplify the highest levels of excellence that can be achieved in fashion. The Balenciaga and Chanel empires stand to this day as monuments to their skills in their art. Like any fashion designer I aspire to be as great as them someday. After all, which designer does not fancy that someday his or her name will live on immortalized in yearly fashion shows in Milan or Paris? Brightman, Robert A. (1988). â€Å"The Windigo in the Material World†. Ethnohistory 35Homer, Iliad II, 819-21; V, 217-575; XIII, 455-544; XX, 75-352;The Aeneid at http://www.gutenberg.org/etext/228

Differences Between Correlation and Causation

Differences Between Correlation and Causation One day at lunch a young woman was eating a large bowl of ice cream, and a fellow faculty member walked up to her and said, â€Å"You had better be careful, there is a high statistical correlation between ice cream and drowning.† She must have given him a confused look, as he elaborated some more. â€Å"Days with the most sales of ice cream also see the most people drown.† When she had finished my ice cream the two colleagues discussed the fact that just because one variable is statistically associated with another, it doesn’t mean that one is the cause of the other. Sometimes there is a variable hiding in the background. In this case, the day of the year is hiding in the data. More ice cream is sold on hot summer days than snowy winter ones. More people swim in the summer, and hence more drown in the summer than in the winter. Beware of Lurking Variables The above anecdote is a prime example of what is known as a lurking variable. As its name suggests, a lurking variable can be elusive and difficult to detect. When we find that two numerical data sets are strongly correlated, we should always ask, â€Å"Could there be something else that is causing this relationship?† The following are examples of strong correlation caused by a lurking variable: The average number of computers per person in a country and that country’s average life expectancy.The number of firefighters at a fire and the damage caused by the fire.The height of an elementary school student and his or her reading level. In all of these cases, the relationship between the variables is a very strong one.  This is typically indicated by a correlation coefficient that has a value close to 1 or to -1.  It does not matter how close this correlation coefficient is to 1 or to -1, this statistic cannot show that one variable is the cause of the other variable. Detection of Lurking Variables By their nature, lurking variables are difficult to detect. One strategy, if available, is to examine what happens to the data over time. This can reveal seasonal trends, such as the ice cream example, that get obscured when the data is lumped together. Another method is to look at outliers and try to determine what makes them different than the other data. Sometimes this provides a hint of what is happening behind the scenes. The best course of action is to be proactive; question assumptions and design experiments carefully. Why Does It Matter? In the opening scenario, suppose a well-meaning but statistically uninformed congressman proposed to outlaw all ice cream in order to prevent drowning. Such a bill would inconvenience large segments of the population, force several companies into bankruptcy, and eliminate thousands of jobs as the country’s ice cream industry closed down. Despite the best of intentions, this bill would not decrease the number of drowning deaths. If that example seems a little too far fetched, consider the following, which actually happened. In the early 1900s, doctors noticed that some infants were mysteriously dying in their sleep from perceived respiratory problems. This was called crib death and is now known as SIDS. One thing that stuck out from autopsies performed on those who died from SIDS was an enlarged thymus, a gland located in the chest. From the correlation of enlarged thymus glands in SIDS babies, doctors presumed that an abnormally large thymus caused improper breathing and death. The proposed solution was to shrink the thymus with high does of radiation, or to remove the gland entirely. These procedures had a high mortality rate and led to even more deaths. What is sad is that these operations didn’t have to have been performed. Subsequent research has shown that these doctors were mistaken in their assumptions and that the thymus is not responsible for SIDS. Correlation Does Not Imply Causation The above should make us pause when we think that statistical evidence is used to justify things such as medical regimens, legislation, and educational proposals. It is important that good work is done in interpreting data, especially if results involving correlation are going to affect the lives of others. When anyone states, â€Å"Studies show that A is a cause of B and some statistics back it up,† be ready to reply, â€Å"correlation does not imply causation.† Always be on the lookout for what lurks beneath the data.

Doctrine of Estoppel in Australian Law Essay Example | Topics and Well Written Essays - 3500 words

Doctrine of Estoppel in Australian Law - Essay Example But then, if the plaintiff has said or done something that induced/caused the defendant to change his or her behavior and that reliance was reasonable, the courts hold the discretion to deny the remedy to the plaintiff. Estoppel is not a remedy "at law" in the jurisdictions of common law, but is based on the principles of equity. In most cases, it is only a defense used by the defendant to prevent the plaintiff from enforcing established legal rights, or from relying on a set of facts that would give rise to enforceable rights this can be in the form of words uttered or actions performed, if that enforcement or reliance can be seen as unfair to the defendant. Because its effect is to defeat generally enforceable legal rights, the scope of the remedy is often very limited. In the case of a debt, for instance, an estoppel could be claimed if the creditor tells the debtor that he has been forgiven of his debt, but then there has not been a formal termination of the debt. If later the creditor demands that the debt should be paid back, but the debtor, reling on the earlier information that the debt has been forgiven him, has innocently spent the money on something else, the creditor may be estopped from relying on the usual contractual right to repayment because it would be unfair to allow the creditor to change his mind. Estoppel provides a way in which promises can be legally binding, even when there is no consideration. Estoppel is reliance based and, and you should note that reliance was never sufficient to constitute a consideration. In strict terms, Estoppel has nothing to do with contract, which means it is not part of contract law in the traditional sense. It is something that exists as a separate body of law - just like negligence or trespass. Its importance is that it has impacted on the law of contract by making it possible to argue for legal obligations which are contract-like but which do not satisfy the traditional requirements of consideration. Estoppel has therefore had an important impact on contract, but, it should be kept in mind that estoppel is a general doctrine which operates in all sorts of other areas as well. A lot of learned commentators of great influence have argued that there should be, if there never was, but one doctrine of estoppel by conduct in Australian law. Their argument captured by Mr. Spence in his book as the desirability of the unification of common law and equitable estoppel, and he advocates for a model of unification in which equitable estoppel would be extended to cover assumptions of fact, thereby swallowing up the common law doctrine. This method of unification was advocated and explained by MasonCJ in his judgment in CommonwealthvVerwayen 2. Their major worry in relation to equitable estoppel is whether it is fundamentally concerned with preventing unconscionable conduct or with protecting reasonable reliance. They are wont to ask if equitable estoppel is essentially concerned with the representor's misconduct, or with the representee's plight This is basically what the learned authors, Meagher, Heydon and Leeming, mean when they said in their book3 that "there are influential proponents of the view that there now should be, if there has not always been, but one doctrine of estoppel by conduct". What it seems to me that they are saying is that there should

Bank Regulations in Europe Essay Example | Topics and Well Written Essays - 4000 words

Bank Regulations in Europe - Essay Example There are currently many regulatory transitions underway which will have multifaceted effects on how Banks are run in Europe and the ultimate investments they deem as adequate for progressive growth. The controversy surrounding these regulations stems from past success as well as the impact recent recession ratios have imposed on the market. The question this analysis will attempt to address is whether or not these regulations are necessary for European banks to progress in the years to come. Basel II is the second of the Basel Accords. These are recommendations set by the Basel Committee on Banking Supervision. The point of these laws is to apply some regulation to the worldwide banking system, an international standard by which all banks may abide. These regulations are an attempt to safeguard the Banking Market against many of the risks banks face yearly. They have seen as a safety net for the international banking market in the case that one major bank collapses. The main focus of the regulations is to reduce the amount of risk all banks take on. Through rigorous risk and capital regulations, Basel II is able to ensure that Banks are not able to take on more risk than they have solvency to maintain. Despite the Basel II regulations and their proven success throughout the past years, recent developments in the global economy have pointed to a need for more strict regulations. This can largely be connected to the massive recession that has occurred over the past two ye ars in the global economy. The nature of the European Banking system and its current need for BeselIII regulations is in reaction to the state of the Economy. The CIA World Factbook notes that the United States of America has the largest economy in the globe. "The recent failure in the U.S. housing and credit markets have resulted in a slowdown in the US economy. 2007 GDP growth was estimated at 2.2% but in 2008 it is projected to be just 0.9%, down from the 10-year average of 2.8% (St Labs, p1)." According to the United States Department of Labor, The Unemployment rate as of September 2009 was 9.8%, which is the result of a progressive growth 8.9% in April 2009. The Banks have followed suit with the housing industry as well as many of the corporations gout This effect in the west has impacted the Europes. University of Maryland economist Peter Morici declares "we are in a depression (Shinkle, p1)." He signifies a recession as an economic decline from which an economy can eventually recover but poses that the state the American economy is in today is much worse and can't be resolved with a quick fix. "My feeling is that if (the president) doesn't fix what's structurally broken, what caused this, we'll be back into this after the federal stimulus has had its effect," says Morici (Shinkle, p1). Many different aspects of the American economy have come under fire as the cause of this financial crisis, most infamous of these methods to date are credit default swap contracts and short selling. The very first credit default swap contract was constructed in 1997 by JP Morgan and it is given credit for what initiated the market to balloon up to a $45 trillion value in 2007 (Pinsent, p1).

You have the rights to their current 3 books, do you shoot each film Essay

You have the rights to their current 3 books, do you shoot each film individually or do you shoot all at once to make certain for continuity Discuss Strength a - Essay Example It is a well known fact that "time is money", and since time is saved in this method of filming the series or several of its movies together, it can be said that money is also saved. Furthermore, it is important to remember that in order to execute and commence the production and work on a movie, it is necessary to assemble the crew, and working on a few movies one after another avoids having to find new crew, or contacting the old movies crew to see if theyre available, or even around. Actors tend to be on the move, whether theyre beginners looking for a break, or famous celebrity actors who film movies all over the world, and may be out of the country, working on another movie. Hence, the availability of the crew and actors is very problematic, and can be avoided by filming several movies together. Moreover, filming a series saves some costs. Equipment, settings and backgrounds, as well as arrangements and payments for locations can all be used for more than one movie, especially if its a trilogy or some other sequel series, which presents a continuing plot. These can reach great amounts of money, and using them for all the movies and all at once would result in a substantial reduction in costs, meaning more profits and fewer expenses. First and foremost, it isnt known in advance whether the movie will succeed or fail. Investing resources in each movie can reach millions of dollars and more, therefore investing in a few movies means risking dozens or hundreds of millions of dollars, and if done, there is no guarantee of success. Should the series fail at the box office, the huge amounts of money poured on producing and executing the film will all be lost. Some claim that if the movie, transformed from a book or a series on television, already has a large fan base, the potential of fans going to watch the movie is greater than the risk of losing the money

Performance Evaluation Essay Example for Free

Performance Evaluation Essay There are forces of the government of the United States of America that give the protection and assurance that the said country will be safe and sound despite the opponents or the countries that try to oppose it. There are air forces, military on land and something that we call the United States Marines whom are assigned to take charge of the transactions and dealings with the bodies of water under the premises of America. There might be some circumstance that we have no grasp in evaluating the performances of the officials under this sector since they are a bit far from the media. However for this case, we might wish to evaluate their performance, whether they deserve the positions they are into, or they are just wasting the funds of the government of America. In what I assume to be a reasonable form of evaluation, there must be written and oral reports of the transactions of the marines. Since they are all trained, I think they have the capability of putting their actions and performances into words that will be understood by many. The reports will contain financial and development reports that happened during a month because it will be a burden for them if they will do it everyday. Another form of evaluating their performances is by checking on the stocks of the country whether the Marine forces contribute to the rise of the economy or not. This is a form of auditing aside from the reports they might be passing every month. One of their duties is ensuring peace and safety on seas, that is, if there are reported incidents of conflicts, maybe they are not doing their duties well. It might be a sign that if the rate of progress regarding tourists will rise, the marines perform their duties with the extent of their abilities. With that case, we can say that we can be proud of them because they are worthy of our trust and that they can be good models of discipline throughout the country. References About. com. Marine Corps Assignments Moving. 2008. Retrieved 6 May 2008 from http://usmilitary. about. com/od/marineassign/Marine_Corps_Assignments_Movin g. htm Marines. A Heart-pumping Glimpse into the Marines’ World. 2008. Retrieved 6 May 2008 from http://our. marines. com/cms_content/show/type/blog/id/517

Impact of Bisphenol A in Bottles on Children’s health

Impact of Bisphenol A in Bottles on Children’s health INTRODUCTION The history of Bisphenol-A is a long story, and the development of this substance has  gathered benefits and drawbacks. In fact, BPA brings several benefits for life’s people. It is  used in the production of epoxy resins and polycarbonate plastics. The polycarbonate plastics may be encountered in many products including dental equipment, eyewear, especially baby bottles, while epoxy resins are frequently used as inner liner of metal food and drink containers to prevent corrosion. However, historical development of Bisphenol A demonstrates that the drawbacks have a much negative impact than benefits. Bisphenol A was discovered in 1891 by Russian chemist Aleksandr Dianin. In the 1930s, scientists discovered that BPA is an artificial estrogen and it has been used widely over the world since 1950 (The Washington Post, â€Å"117 Years of BPA,† April 27, 2008). Recently, the number and diversity in the study of the effects of bisphenol A has grown significantly over the past few years. In 2009, Health Canada studies showed that the majority of canned soft drinks contain bisphenol A (Survey of Bisphenol A in Canned Drink Products,13 March2009). Moreover, in 2010, the University of Texas in USA showed that almost plastic packaging and canned milk usually contain high the percentage of BPA[Journalists Resource.org]. In addition, study in the US showed that consumption of soda, school lunches, and meals prepared outside the home make a significant contribution t o the increasing BPA in the urine [Lakind JS, Naiman DQ (2010)]. Therefore, the wide use of BPA in plastic fabrication and epoxy resins has a negative impact on health people, which interferes with the endocrine system in animals and humans and contribute to adversely affect children’s health. Furthermore, plastic containers, especially baby bottles, become more popular with consumers and retailers as they are cheap, functional and hygienic way to transport products. This leads to the fact that many children will be easily caught disease as well as influence the development of children. This essay will discuss about concentrations of BPA in urine which can cause danger for children ages from 6 to 17 as well as the impact of Bisphenol A in bottles on children, such as early puberty, obesity and lower IQ (Csaba Leranth, 2013), and the positive solutions to minimize problems such as a ban, use plastic bottles as less as possible. SITUATION The discovery of Bisphenol A in the 20 century was just an accident. Although Aleksandr Dianin, Russian chemist, discovered Biisphenol A in 1891, until the year 1900, Dr. Feldman made some important discoveries of this. In 1990, Dr. Feldman and his colleagues have carried out a research into estrogen, and they found out strange substance that looked like an estrogen. In 1992, strange substance was found in experimentation related to plastic flask and was not present in glass flask. Dr. Feldman identified this substance as Bisphenol A. According to International Union of Pure and Applied Chemistry Nomenclature (IUPAC), Bisphenol A (BPA) or 4,4-dihydroxy-2,2-diphenylpropane is a carbon-based synthetic compound with the chemical formula C15H16O2 and molecular weight 228.28634 g/mol (Bisphenol A, 2005). This substance was used in the manufacture of polycarbonate plastic, which typically present in bottles. Furthermore Dr. Feldman said that Bisphenol A is a major health risk. Nevertheless, the negative effect of Bisphenol A that Dr. Feldman research do not help inhibit the increasing manufacture of bottles, which contain high-level BPA, and the provided pie chart below illustrates the figure for baby bottles purchase worldwide. Sources: Icon Group â€Å"The 2009-2014 World Outlook for Baby Bottles†- Philip M. Parker, PhD/SGD At first glance, the manufacture of bottles in North America experienced the highest portion while Indian gained the least attention in this field. It is noticeable that 24 was the percentage that mass-produce bottles in North America, compared to 22% of Europe and 14% of Russia, Africa and Middle East. However India and Latin America just put the modest manufacture of bottles, which was 5% and 8% respectively. In 2008, there were 22 billion food cans and 100 billion cans for soft drinks, which were produced with BPA. (Hemi Weingarten, 2009). With the innumerable bottles produced each year, people, and children in particularly, are easily expose to Bisphenol a contained in bottles. The number of children whose exposure to BPA had increased significantly since BPA was used widely from 1950. Furthermore, Karin B. Michels, associate professor of epidemiology at HSPH and Harvard Medical School said that drinking water from polycarbonate bottles in just one week went up urinary BPA levels more than two third, and if people heat those bottles, the levels would be higher (Karin B, 2015). The line graph below demonstrates the concentrations in urine samples in children. (Source: http://www.epa.gov/ace/biomonitoring/bpa.html) To find out whether or not children expose to Bisphenol A, many scientists research in urine samples from all age groups, including children and adults. This data which show concentrations in urine samples are obtained from individual survey participants conducted by National Center for Health Statistics and National Center for Environmental Health, National Health and Nutrition Examination Survey. The figure for the Median and 95th percentile concentrations in urine decreased significantly. Between 2003 and 2004, the number of the median concentration of BPA in urine of children ages 6 to 17 years is 4  µg/L in comparison with 16  µg/L of 95th percentile concentration in urine. It is noticeable that the figure for 95th percentile concentrations in urine reached a peak at 17  µg/L in 2005-2006 while 2009 was the year that the Median experience the lowest percentage, about 2  µg/L. These changes are extremely important in reducing the rate children whose exposure to Bisphenol A. PROBLEMS Although the current trend in using Bisphebol A had declined significantly, BPA pose risk to human health. Bishenol A was researched in several scientific reports of the independent research group over the world. According to a scenario analysis of 12 experts in the National Toxicology Program NTP, BPA makes the reproductive system and the brain of newborn animals develop abnormally. A small dose of BPA can cause negative effects on young children. Some studies even suggest that young children are easily affected by Bisphenol A because the young body is still developing. Therefore, the immune system cannot protect and remove the dangerous chemical, especially Bisphenol A. Generally, although eating too much or lack of exercise are the important factors that lead to obese in teenager, said Dr. De-Kun Li, Bisphenol A might also contribute to the increasing in the obesity rate. Li and his colleagues studied 1326 children aging from 9 to 12, and measured BPA levels in their urine. (Corvese, 2013). The girls who have higher BPA levels were associated with the double risk of obesity. Researchers explained that Bisphenol A is referred to as endocrine disrupting chemicals, which interfere with elimination of natural hormones in the body. These natural hormones are responsible for reproductive development, fertility and maintenance of homeostasis. Therefore, when the concentration of BPA are high in girl, Bisphenol A which acts like estrogen make a significant contribution to the early puberty and cause weight gain. With the weakened immune system and the consequences of obesity caused by Bisphenol A, young people are more likely suffer diseases such as: high cholesterol, high blood pressure and diabetes (Ogden CL, Carroll MD, Kit BK, Flegal KM, 2011). People who become obese as early as age are more likely suffer cancer in adults including cancer of the breast, colon, kidney, pancreas, gall bladder, and prostate. (A Cancer Journal for Clinicians2006). In 2010, a report from The President’s cancer Panel identified more than 130 studies that have linked BPA to obesity, breast cancer and other disorder problems (World-wire.com, 2010). Besides, there are many serious consequences of BPA that are proved by many scientists, such as: brain and behavior problems, heart problems and low IQ (Empen, 2013). If these diseases are not treated effectively, they have a negative impact on the development of children in the future. Therefore, eliminating Bisphenol A from the body can help young children h ave an excellent health without affecting by prevalence diseases in modern life SOLUTIONS Recognizing the harmful effects of Bisphenol A and considering it as a national issue, scientists and governments take this problem in serious concern. From a scientific perspective, developing alternative to Bisphenol A is a major breakthrough in eliminating BPA from the body as well as in cancer research. Furthermore, under the pressure of people who worry about the BPA’s adverse affect on human health, researchers over the world put more effort in finding the substitute for Bisphenol A. In fact, many manufactures in United States show that it is possible to replace BPA not only in baby bottles, but also in food cans and drinking bottles. They developed a chemical which originate in sugar, and this substance allow us to create a family of isosorbide-based epoxy resins that is capable of standing in for Bisphenol A, said Professor Michael Jaffe (Harrington, 2010). Besides, there are many possible substitutes to bottles and containers containing BPA, such as stainless steel, Tritan Copolyester, Polypropylene (PP), Polyethylene Terephthalate (PET), Polyamide , Polyethersulfone (PES) and oleoresin [Oregon Environmental Council, 2013; Det Økologiske Rà ¥d, 2013], all of which are environmentally friendly alternatives. In 2008, Nalgene said that they produce baby bottles with these substitutes, and it is obvious that these materials do not contain Bisphenol A. Apart from practical concerns mentioned above, it would be unfair without considering the contributing factor of government in wiping off Bisphenol A from baby bottles. Canada becomes the first government in the world to carry out the negative effects of Bisphenol A. In October 2010, they imposed limitations on using bottles which contain BPA. Apparently, these ban helped decrease the rate of using bottles. Not only does Canada’s government ban using Bisphenol A, but also other countries legislate on the reduction of baby bottles. Washington is a good illustration for campaigning to act against BPA. â€Å"Bans BPA from children’s food and beverage containers (other than metal cans) and all reusable water bottles.(Adopted in 2010)† according to Washington State Legislature. Besides, governments force manufactures to label each baby bottles with the contents and statistics of Bisphenol A. Hence government can manage the concentration of BPA in bottles. In addition, thanks to attaching label, individual can easily check the bottles whether or not contain BPA. If the products say â€Å"phthalate free† or â€Å"BPA-free†, consumers can purchase these products without worrying the harmful effect of Bisphenol A (Niehs.nih.gov, 2015). EVALUATION As we know, nothing interesting is ever completely one-sided, these solutions that wipe Bisphenol A of baby bottles also have the pros and cons. It seems to me that the potential consequences of rules and regulations are significant than the possible dangers. On the one hand, imposing constraints have a negative effect on the quality of products. Bisphenol A is a suitable chemical for hardening polycarbonate plastics. If government ban using Bisphenol A in baby bottles, the quality of these bottles will degrade. Furthermore, the substitute is not as good as Bisphenol A. For instance, acrylics, which stand in for Bisphenol A, are used in producing bottles. However, this substance is more brittle than Bisphenol A, and it is obvious that the bottles are easily broken. On the other hand, I would argue that these drawbacks are outweighed by the benefits. Removing Bisphenol A will be of benefit to economy. In 2008, there were 12,404 cases of childhood obesity and 33,863 cases of coronary heart diseases that associated with Bisphenol A. By eliminating this substance from the body, we can reduce child health care expenditure, which was about $2.98billion. Specifically, the cost of BPA- attributable childhood obesity and coronary heart were approximately 1.5 billion and 935 million respectively (Trasande, 2014). . Furthermore, if we use the substitute for Bisphenol A, it costs a fortune. Some report suggest that oleoresin, which stand in for Bisphenol A, can cost 2.2 cent more than BPA in the lining of aluminum cans. With 100 billion these cans produced each year, the cost of substitute for BPA would be 2.2 billions [LaytonL, 2010]. CONCLUSION The development of Bisphenol A has gathered advantages and disadvantages. Although BPA is the crucial factor in manufacturing baby bottles, it was inevitable that there would be impact of Bisphenol A in baby bottles on children health. The negative effects associate with prevalent diseases in modern life such as early puberty and obesity. Hence, governments and scientists take into action as soon as possible to preclude child health expenditures, which are closely related to large economic burden. In the future, it is necessary to test potential substitutes in order to prevent the use of replacement Bisphenol A that may lead the same or worse health consequences. REFERENCES Calafat A.M., Ye X., Wong L.Y., Reidy J.A., and Needham L.L., â€Å"Exposure of the U.S. Population to Bisphenol A and 4-tertiary-octylphenol: 2003-2004,† Environ Health Perspect, 2008 Jan;116(1):39-44 Bisphenol A. (2005). [online] Available at: http://pubchem.ncbi.nlm.nih.gov/compound/Bisphenol_A [Accessed 2 Apr. 2015]. Hc-sc.gc.ca, (2015). ARCHIVED Survey of Bisphenol A in Canned Drink Products [Health Canada, 2009]. [online] Available at: http://www.hc-sc.gc.ca/fn-an/securit/packag-emball/bpa/bpa_survey-enquete-can-eng.php [Accessed 7 Apr. 2015]. Karin B, M. (2015). BPA, chemical used to make plastics, found to leach from polycarbonate drinking bottles Into humans | News | Harvard T.H. Chan School of Public Health. [online] Hsph.harvard.edu. Available at: http://www.hsph.harvard.edu/news/press-releases/bpa-chemical-plastics-leach-polycarbonate-drinking-bottles-humans/ [Accessed 11 Apr. 2015]. Corvese, G. (2013). BPA linked to obesity in young girls. [online] Thechart.blogs.cnn.com. Available at: http://thechart.blogs.cnn.com/2013/06/12/bpa-linked-to-obesity-in-young-girls/ [Accessed 11 Apr. 2015]. Ogden CL, Carroll MD, Kit BK, Flegal KM. Prevalence of childhood and adult obesity in the United States, 2011-2012.Journal of the American Medical Association2014;311(8):806-814. Harrington, R. (2010). Sugar-derived epoxy lining could replace bisphenol A. [online] FoodProductionDaily.com. Available at: http://www.foodproductiondaily.com/Packaging/Sugar-derived-epoxy-lining-could-replace-bisphenol-A [Accessed 11 Apr. 2015]. Empen, K. (2013). The Facts About Bisphenol A, BPA. [online] Webmd.com. Available at: http://www.webmd.com/children/environmental-exposure-head2toe/bpa [Accessed 11 Apr. 2015]. Niehs.nih.gov, (2015). Bisphenol A (BPA). [online] Available at: https://www.niehs.nih.gov/health/topics/agents/sya-bpa/ [Accessed 11 Apr. 2015]. Trasande, L. (2014). Further Limiting Bisphenol A In Food Uses Could Provide Health And Economic Benefits. Health Affairs, 33(2), pp.316-323. Fda.gov, (2010). Bisphenol A (BPA): Use in Food Contact Application. [online] Available at: http://www.fda.gov/NewsEvents/PublicHealthFocus/ucm064437.htm [Accessed 11 Apr. 2015]. Vom Saal et al., â€Å"Chapel Hill Bisphenol A Expert Panel Consensus Statement: Integration of Mechanisms, Effects in Animals and Potential to Impact Human Health at Current Levels of Exposure,† Reproductive Toxicology, 2008 August-September, pp. 131-138. 1 Title: Impact of Bisphenol A in Bottles on Children’s health